Title: From Data to Dialogue: The Art of Persuasion in Science Communication

Date: 6th May to 10th May 2025.

Objective

a) Equip participants with effective storytelling and narrative- building skills to translate complex scientific data into engaging and accessible messages.

b) Enhance participants’ ability to tailor scientific messages for diverse audiences, fostering better understanding and collaboration.

c) Develop persuasive communication strategies using evidence- based techniques to advocate for research, secure funding, and engage stakeholders.

Outcome

a) Participants will confidently apply storytelling frameworks to present scientific findings in a clear, impactful manner.

b) Employees will demonstrate the ability to adapt their communication style based on audience needs, ensuring greater clarity and resonance.

c) Participants will effectively use persuasive techniques in presentations, grant proposals, and public engagements to achieve their communication goals.