Title: Marketing Analytics for Executive Decision Making

Date: 15.07.2025 to 19.07.2025

Program Objectives

1.Equip executives with analytical tools to make data-driven marketing decisions.

2.Analyse customer data to improve segmentation, targeting, and personalization strategies.

3.Use metrics and models to evaluate and improve the effectiveness of marketing campaigns.

4.Apply predictive analytics to anticipate market shifts and consumer preferences.

5.Integrate marketing analytics with strategic planning to align business goals with market performance.